Upscale Staging


  1. Why does Home Staging work?

    Only 10% of people can visualize a space. By neutralizing the space and clearing out the clutter, potential buyers can better visualize themselves in your house. If your home is filled with personal items, clutter, and bold colors, buyers are often distracted and fail to see the potential of the space. Home staging is simply a tool that helps them to see this.

  2. Can I stage my home myself?

    Home sellers live in their homes, and often have blinders on when it comes to their home and its little quirks and anomalies.  Home stagers look at each house with a professional, critical eye, in order to assess the home from an objective perspective.

  3. So is it too late to stage if my home has been sitting on the market for months?

    No, it’s never too late. In fact, many owners finally decide to try staging after their homes have sat on the market for many months with little interest. Of course, earlier is better, both in terms of saving months of inconvenience and expenses, and usually in preventing price reductions as well.

  4. How will I be able to live in my Staged Home while I am trying to sell it?

    Keeping your house show ready may seem like a lot of work, but it is very important that you maintain that staged look while on the market. Taking photos or referring to the listing photos will help you to remember where and how things are placed. Some sellers use a daily checklist they refer to before leaving the house. For last minute showings we recommend keeping extra laundry baskets or bins on hand to stash items quickly.

  5. Don’t vacant homes sell fine without professional staging?

    Actually, no. Vacant homes can look sterile and “cold”; many buyers can’t figure out where the furniture will go, how to deal with awkward angles or shapes, or what to do with rooms that are “too large” as well as “too small.” Staging works to resolve furniture placement issues to highlight the best features of a room and downplay the problems. Staging also resolves any questions about how a room should be used

  6. Why should I stage my home? I just want to sell it and not put any more money into it.

    Buyers are willing to spend more on a home they feel is move-in ready. Move-in ready homes are more appealing to most buyers who have a very busy lifestyle with family, career, etc. They feel if a home looks its best, it is well taken care of and they are more confident making their best offer on a house. If there are obvious repairs or changes that need to be made, a buyer will calculate the amount of money needed to make the repair at approximately 5 times the actual cost. Therefore, when they make an offer, they deduct those amounts from what they consider a fair offer. For example, if the carpet is worn, dated or dirty and would cost a homeowner $1,000 to replace, a buyer will calculate that cost to be $5,000 and offer at least that amount less from their offer.

  7. Can I just do a few things to stage my house rather than the entire house?

    Yes, absolutely. Anything done to improve the look of a house for a buyer will be noticed. You should focus on the main area of entrance into the home. A buyer will decide within 15 seconds of entering the home whether or not this home could be the one for them. Within that 15 seconds, the first impression should be a positive one.   Any money spent on kitchens and bathrooms are highly regarded to show value in a buyers opinion. Simple things like paint and updating lighting can show the biggest improvement for the minimal amount of investment.

  8. My home was professionally decorated. Why would I need it to be staged to sell?

    This is a very common question that we always hear. The biggest difference between decorating and staging is: Decorating is about a personal reflection of the homeowners. What they like, who they are. It tells their story. It is about focusing on all the pretty stuff in a house including furniture, art and accessories. When a home is staged, many of the same pretty things can be used, but they need to be used in a way to show off the house, not the stuff. Every room should have a focal point that is highlighted. You need the buyer to focus on the house itself, the space, the architectural features of the house, the layout, the flow. Being distracted by pretty decorations and furnishings will distract a buyer from connecting with the house and the space itself.

  9. Does staging a house actually work? I’m sure my house will sell…..eventually.

    Yes, the investment of staging really works. Proven statistics show that a home that is professionally staged will sell 50-80% quicker than a non-staged home and for more money. The longer the house sits on the market, the greater the monthly holding costs and expenses incur related to that. In addition, as the days on market increase, buyers begin to wonder why no one else wanted this house, or what’s wrong with this house that they may not see. They will be reluctant to make a good offer thinking this could be to their benefit by making a low offer. After all, the house has been on the market for a while and no one else wanted it. They will begin to think the sellers are desperate and will take advantage of that situation.

  10. Why should I spend money staging a vacant house? The rooms look bigger and a buyer can picture their own things in the space.

    Actually, a staged home looks bigger with furniture in it. It gives a buyer perspective on the space. Seeing a sofa in a living room, they can look at that and see that theirs might be bigger, smaller, etc. and how it will fit. It also helps them to see how to arrange furnishings if the space is too big, too small or has an awkward layout.   A buyer also looks at an empty house as a seller being in a desperate situation. That they must have to sell, they’ve already left and given up on their own house. A buyer will use that to their advantage. Staging statistics also show that 9 out of 10 buyers can’t visualize a space or what to do with it. That’s nine out of ten people who come in who will not connect with a house. Furnishing a vacant house gives the buyer the emotional connection they need to see themselves living there. When a buyer starts talking about family meals in the dining room, or sitting around the fireplace in the winter, they are emotionally moving themselves in. They can’t do that in a vacant house. Because there is nothing to look at but the house, they only focus on the flaws they see whether it’s worn floors, cracks, in the walls, outdated fixtures, etc.